Points outward from Earth's centre through the satellite. One of two orthogonal directions defining the local frame at any point on the orbit.
Perpendicular to r̂, in the direction of increasing θ (ahead in the orbit). The component of velocity along θ̂ is what generates angular momentum.
"Injection" is the moment the rocket engine cuts off. Up to that point the rocket is thrusting — not in a natural orbit. The instant the engine stops, the satellite becomes a free-falling body governed only by gravity. That moment of "injection into orbit" fixes r₀, v₀, and β₀ as the three starting conditions.
r₀ is measured from Earth's centre, not its surface, because gravity acts as if all of Earth's mass is concentrated at the centre (shell theorem). So r₀ = R + altitude, where R ≈ 6,371 km. In the textbook example r₀/R = 2, meaning the satellite is one Earth-radius above the surface.